What is link building? It does not have an exact definition, and it is not even clear which industry it belongs to. This article will give a comprehensive answer from four aspects: the reason, origin, status quo, and whether link building is a promotion method.
aboutlink building, there is no exact definition. A latest US Internet marketing survey report shows that: 80% of companies that conduct SEO every monthlink buildingSpend over $1000 on it.
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(80% of American companies that conduct SEO projects cost more than 6,000 RMB per month for link building alone, and more than 72,000 RMB a year. For foreign trade SEO, link resources are worldwide, not because you are in China It’s cheap. So, if you’re looking for an SEO company that charges 10,000 to 30,000 a year, what can you expect him to do? How to compete with American counterparts? Jiexin Internet Marketing Agency believes that if you have a correct understanding of SEO, to gain real marketing value from SEO campaigns).
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The lack of a standard definition of link building has left the entire SEO industry in disarray. Moreover, SEO is not like any other industry, and no school offers SEO courses to train professionals in this area.
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So, what exactly is link building? Simply put, think outside the box and find some high-quality links.
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But this definition is not exact. On the one hand, this definition ignores the importance of link building, and on the other hand, it ignores the leading role of link building in the entire network marketing process. So the true definition of link building doesn't come from just the what, it comes from the why as well. Link building is not just about building a link to your website, it should also be a marketing strategy that increases your brand awareness and influence.
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1. Why Link Building?
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The rationale for link building isn't any different than it has been since Google monopolized the search engine market. The reason for link building is that not only now, but even in the foreseeable future, links are one of the important factors affecting Google's ranking algorithm.
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Matt Cutts, the world-renowned Google search authority engineer executive, has been emphasizing the importance of link building. Yuki, SEO executive of Jiexin Internet Marketing Agency: Now that Google recommends that websites do some Nofollow links, does it mean that the era of link building has passed? Matt Cutts doesn't think so. At present, only a small part of the links on the Internet are Nofollow links, and the link building is far from the end.
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While there are plenty of big names in the search engine world who have been insinuating, hoping that Matt Cutts would make it clear that link building is useless, it hasn't happened.
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Link building doesn't just increase search volume and brand exposure, it also leads to a variety of marketing strategies. Some people thinkcontent marketingIt is equivalent to "new link building". Jiexin Internet Marketing Agency believes that this kind of statement is not advisable.
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These two marketing methods are completely different. From the perspective of level,content marketingObviously higher than link building, while content marketing pays more attention to spreading brand information. Content marketing has the potential to become meaningless if you only do content marketing without link building. Content marketing and link building do not conflict, but complement each other. Link building can boost the results of your other efforts as well. Link building is an integral and important part of integrated online marketing.
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Second, the origin of link building.
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Exactly when link building arose is unclear, but it has been around for a long time. As early as 1994, Eric Ward, the father of link building, had helped Amazon formulate strategies related to link building, even four years before the birth of Google.

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Link building isn't always perfect. Over the past few years, there has been a rush to post links. We all know the weight of links in Google's algorithm, and we also know that at that time, Google's algorithm could not identify spam links very accurately. This has also led to the birth of so-called "black hat" tactics. Black hat SEO makes the Google search experience terrible and even manipulates Google search results.
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And that's not all there is to link history. But in the end all sites using this tactic were penalized by Google, although some only used the black hat method for a short period of time.
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Today, link building is no longer a combination of spam and link farms, nor is it hidden in keyword-rich anchor text beneath infographics. Google's search engine is becoming more and more intelligent, and it is constantly fine-tuning its own algorithm to prevent Google's search results from being manipulated by the SEO army.
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Link builders are also adapting to the new SEO frontier, where building reasonably relevant links is not just a suggestion: link building has become a must to stay competitive. Unnatural backlinks do not improve your website rankings, on the contrary, they are more likely to attract penalties from Google. the
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Third, the status quo of link building.
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Cutts believes that a white hat SEO strategy requires only "sweat and creativity." Despite the disapproval of a handful of SEO luminaries, and despite the many more reasons to condemn link building, the fact that link building can make the job easier is always the most compelling argument in favor of link building.
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In order to give an exact definition of link building today, one needs to understand what the phrase "sweat plus creativity" really means. Cutts means hard work and innovation, it's as simple as that.
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It is not advisable to publish a large number of links in the past. Those links are worthless to the current Google algorithm. Google just wants to make links better serve the user experience.
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Google is not simply advocating natural links because they are too idealistic. Many people believe that Google has completely shed its idealism in recent years. The reason why Google needs such network forms as natural links is because it only provides the best and most suitable search results based on Google's own economic interests, which is closely related to natural links, and unnatural artificial links can only lead to rankings unnatural increase.
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Although Google is trying to enter other high-tech fields, Google's main income comes from advertising revenue on search pages.
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The Internet has become the most powerful communication tool in the world today, but it also ruthlessly destroys the existing experience of users. That means, link building takes sweat and creativity.
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4. Is link building another form of promotion?
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Similar to TV and radio advertising, link building is also part of marketing.
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Most websites are built to generate leads and sell products, which means poor websites have become bricks and mortar of the digital age. Just as Wal-Mart's brick-and-mortar stores represent its brand, so do the pages within a website. You just need to let others see your website, you can share it through social networking sites, but the best way is to improve the ranking of the website on search engines, so as to guide the target audience to visit your website.
It also means that a link has become more than just a link, a link becomes a vote of confidence. Backlinks are a sign of your website’s credibility and authority, but no webmaster will link to your website through backlinks unless they think your website can provide a better user experience for customers on their website.
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Therefore, in order to get links, it is necessary to analyze the value of the website you post the link to. This also means that link building has gradually become another way of promotion.
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in conclusion:
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So what exactly is link building? There may be various aspects involved, but in summary there are only three points:
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1. Link building is a process of finding high-quality links.
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2. Link building is a marketing strategy to enhance brand awareness and influence.
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3. Link building is a way of promotion.
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There are many definitions of link building, and they are constantly changing, but the above three definitions of link building will still have their own important value in the next five years.