Jiexin network marketing agency experience sharing: before the start of each link building project, it is necessary to conduct systematic research on the client's website, links, keywords, content, industry, competitors, and link partners.
Whenever we develop a new client, we don't need to care whether we understand the industry the client is in. We only need to spend about a week to dig deeper and understand the client's website. It would be even better if the client could get involved, but since we're only a network marketing agency, this doesn't happen very often. forPublishing of links, First of all, we must discuss what customers really need, how to differentiate customers from their competitors, what kind of benefits customers hope to get from our work, and what kind of websites can become link partners. Someone once spent a lot of time posting links, but didn't spend time doing research, and all the efforts were wasted. Even just a day of research before starting work can achieve far more results than blindly posting tons of links.
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So, why do we study? What kind of research is needed? How should research be conducted? How long will it take to conduct research? the
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1. Website Research
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Some link posters post a lot of links without any effect, because they don't understand the meaning of posting links at all. We are often confused by some of Google's rules, but the most effective way is to understand its root problems and find solutions. Before starting work, it's a good idea to take a look at the website. Also get some feedback from others as they might see something we've overlooked. Maybe some linked pages are much better than what the client provided us, or there may be some content that the client didn't give us, but we can use it.
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2. Link Research
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What are spam links? What kind of negative effects will the link bring? Most links, whether intentional or not, have the potential to have a negative impact. So catching these problems in time can ensure that your efforts will not go to waste. If you ask a client if they've posted some spam, 90% of them will say no, so it's your job to spot the spam. If you find a site with 200 links that seem to be spammy, the first job is to clean up the spam. If the client asks to establish a link that matches the anchor text, you need to understand the match between the anchor text and the keyword before posting the link. A quick browse might take as little as an hour, but for some large sites it could take several days. In this case, some tools such as Majestic, Link Research Tools and Link Risk can be used to assist the work.
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3. Keyword Research
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Next, you need to find those keywords that have high search volume and match the anchor text. But this does not mean that we can completely ignore keyword source data, but if used without thinking, these data will be meaningless for SEO. Most of the time, the keywords are provided by the client, or their SEO team, and we don't need to do keyword research. But we need to compare the provided keywords with the website, select natural keywords as the anchor text, and find out the popular keywords in this field. Some clients will give us the exact anchor text they want, but if the client just tells us the general idea, then we usually spend a day doing keyword research. If the client provides completely different new content again, the keyword will be researched again. Keyword research tools like Spyfu can be used.


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4. Industry research
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What is this industry like? Sometimes our clients work in industries that are completely new to us. But we must become familiar with their industry as soon as possible, so that we can better provide them with Google SEO optimization services. If you have absolutely no idea what your customers need, then you won't have any discoveries or good ideas. Usually, it takes a day to get used to it, but if it's a big brand, it can take a week to get used to it, and of course you have to have that much time. Some Talkwalker and Google alerts could be set up so that Google will provide some of this information to be able to get a better familiarity with the field.
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5. Competitor Analysis
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What kind of content are your competitors posting? We can use competitors' content to analyze market response and find out more distinctive content. We don't spend much time researching competitors' backlinks (of course this is completely different from how we do link research), because we don't care about competitors' links. But we can understand what kind of blogs our competitors have posted, what kind of services they have and how they are different from our customers. You can set up reminders to know every move of your competitors. This process can be accompanied by our research all the time, and it doesn't take too much time.


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6. Content Research
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We often create content for our clients. Even a fifteen-minute brainstorm can be very rewarding. It allows people to cheer up and try some new ideas. Brainstorming can be done in a variety of ways, including bringing together people in the office when they have free time. Or make a list of tons of ideas and distribute them to everyone, or maybe two link publishers serving different clients share some good ideas with each other. Brainstorming is all about exploring, and these ideas can be used in content creation. Normally, Jiexin Internet Marketing Agency will do a day of brainstorming and brainstorming at the beginning of each SEO project, and then conduct a routine brainstorming for about 20 hours every month thereafter.
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7. Link partner research
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What kind of website will attract customers? And what kind of website will customers not visit? This is different for different industries. For example, unless you have something new or different on your site, your competitors won't want to link to it. Of course, the chances of this happening are slim to none. Mostly, we need to be clear about why someone wants to link and what your site can offer them. Most sites don't want people linking to their own resource pages, and in some industries it seems to offend some people. For example, website X does not want to link to website Y because the two websites are competitors. But actually X website may have linked to some special content on Y website. But these problems are not easy to find, so, in most cases, the exchange of experience is important.
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So no matter how you post those links, you must be very familiar with them before posting them. If you don’t have this knowledge, even if there are many opportunities in front of you, you may lose them all due to irrelevant links. Of course, customers have a lot of resources, but they don't know what kind of resources to provide, which is also not advisable. It's your job to help them find resources, and customers will thank you for all you do. After all, your purpose is the same as theirs, which is to make money through Internet marketing.