This article analyzes the status quo and development trend of Google rankings and Google SEO ranking factors. Through comparison with last year and forecasts for the future, it proposes the most important factors affecting Google SEO in 2014 that Jiexin Internet Marketing Agency believes.
This is an analysis report of Jiexin Internet Marketing Agency on the status quo and trends of Google SEO, covering the most important influences we believe in 2014Google SEOthe elements of.
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We've greatly expanded the number of Google property studies that analyze and evaluate the difference between highly ranked sites and poorly ranked sites.
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This year we've increased our focus on the average value of features, because these features help you analyze more precisely, including their respective relative values. This is done to prevent potential causal judgments, and we will avoid at all costs the most tempting but often incorrect "gut-gut" analyses.
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That's why we value the following two approaches:
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1. The relevance of the top 30: the difference between the 30 URLs on pages 1-3 of Google search results.
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2. Top 10 Average: The similarity of the top 10 URLs on page 1 of Google search results.
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1. Correct Interpretation: Relevance, Averages, and Factors Affecting Rankings.
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In simple terms, our research method is: correlation vs causation. The examples below illustrate how we work, explaining the data and analysis methods we use.

2014 Features, Results and Evaluations:


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Focusing on informational search terms, we analyzed 10,000 keywords in Google's top 30 rankings, with approximately 300,000 web pages. Relevance involves measurable differences between individual search results. This year we came up with the following The conclusion of the histogram, which shows the most interesting features of the correlations in 2014:


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Of course, we've already reviewed the factors in the previous research, but this year we've added a lot of new features to our analysis, especially in terms of content, backlinks, and branding.
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2. New features: content, backlinks, branding.
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Some of the new features, inherent in content optimization, are based on the evaluation of the co-occurrence of keywords and related terms. For the first time, we added user characteristics such as bounce rate to be measured on a keyword basis, providing information about user ranking signals. The data comes from thousands of Google Webmaster Tools accounts and anonymous analysis.
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3. Major Google SEO developments and trends in 2014.
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In short, we found noteworthy factors, and the 2014 white paper includes an analysis of ranking correlations, averages, and factors that affect rankings.
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1. Content
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There is a measurable correlation between the quality of content and rankings. This shows that the analysis of two new features is mainly based on word co-occurrence analysis: argument and related terms.
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The content length continues to increase.
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Good internal link structure is an important factor and probably the most underrated SEO method.
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2. SEO page optimization technology
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For on-page optimization, keywords are still an important part of the overall concept of SEO. Usually manifested in the title, description and body, H1, H2, etc. Needless to say, keyword stuffing should still be avoided. However, it is an established trend to develop keywords into topics to generate overall content.
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Website access speed is an important performance factor.
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A good website architecture is the foundation of SEO, and it continues throughout.
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3. Backlinks
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The quality and quantity of backlinks, especially quality, still matter.
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While the relevance of backlinks for keywords is increasing, the number is constantly decreasing.
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Brand backlink properties (point 6 below) work differently than other URLs factors on search results pages.
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4. Social indicators
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A slight change from last year, with well-ranked sites and social metrics being slightly less relevant than last year.
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The average has risen slightly.
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5. New user indicator
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A well-ranked site has a fairly high click-through rate or time on site—this may seem obvious, but an average across multiple pages can be used as a benchmark for optimization.
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Top-ranking pages have a lower bounce rate.
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6.Enhance the brand factor
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Search engines seem to have special favors for big brands.
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Brand factors and their definitions have been refined this year to reflect the growing sophistication of impact and quality.
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in conclusion:
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Google seems to have found a fine balance. However, there are many places that are still being revised, the functions are constantly developing, and the attitude towards the brand is constantly maturing. However, the real focus of Google SEO is still web content, and relevance is key. In various fields, the trend of natural structure is clear and definite. For example, link configuration documents should be considered when designing web pages. The overall content framework is better when the content is easier to fully understand.
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SEO is becoming more and more natural. While website optimization technology is still crucial, Google SEO will focus on the development of search experience optimization (ie user experience) in the future.