Google排名SEO優(yōu)化技術的12個要點.

一、服務器放在哪里

For Google, different areas have different search results. Some English keywords, you use Google search in China, and find that your website ranks first, but if you use Google abroad, you may turn over ten pages and can't find your website.

We do Google Ranking's ranking effect is not for us to see, but for our potential customers to see. Therefore, the area selection of the server should select the area where the potential customer group is located. If it is a pan-global market, Jieying recommends that we should consider choosing American servers, and save the trouble of domestic filing.

如果覺得這些內容太麻煩，可以外包給杰贏網(wǎng)絡，如何找一家優(yōu)秀的Google SEO公司?

Second, check whether IP has been punished by Google

1. Check how many websites are on this server. How to check it? Here Jay Win gives you a tool that can easily find out how many domain names point to an ip in common: (http://whois.webhosting.info/ip/)

2. Choose a few www.# # #. com and then you type: site: www.# # #. com in Google and see how many pages Google has included on the site. If you find that Google has not included it, check a few more. If most of them have not been included by Google, it is very likely that this server has been punished by Google. For the insurance period, it is best not to use it.

一般而言，被google處罰的域名比較多，被Google處罰的服務器相對比較少！

3. Jieying recommends using independent IP, and Google can be used to check whether there are bad website records.

Third, the server must run stably.

Fourth, choose a good domain name and design the website path and file name reasonably

Design principles of domain name/path/file name:

1、那就是要包含關鍵詞。排英文關鍵詞的話,你可以選擇與關鍵詞相關的域名。排中文關鍵詞的話,可以用漢語拼音域名，中文網(wǎng)站別人用中文路徑和文件名。

2、靜態(tài)的路徑比動態(tài)的路徑有利于排名。

3. Under the same conditions, top-level domain names have path rankings compared with secondary domain names.

4. abc.web.com has a ranking advantage over www.web.com/abc/.

5. www.web.com/abc/has a ranking advantage over www.web.com/abc.html.

五、合理設計網(wǎng)頁標題與標簽:

標題和標簽主要是指網(wǎng)頁源代碼中與中間的部分內容. 例如我們的Google SEO專題網(wǎng)站（http://google-seo.net.cn）的首頁的標題和標簽如下:

< meta http-equiv= "content-Type" content= "text/html; charset=UTF-8"/>
< title > Google SEO, Google Optimize, Google Ranking, Google Optimize, Google Promotion Company "Jay Win"



1、網(wǎng)頁標題設計原則:

A, the title of each web page should be different, and it should be consistent with the content of its own web page;

b, web page title design brief introduction, each page title had better only highlight 1-3 keywords, not too many;

c the title design should not be too long, preferably no more than 35 Chinese characters and 70 English letters.

2、網(wǎng)頁描述標簽的設計：

網(wǎng)頁描述標簽，它主要是給搜索引擎看的，這個標簽設計追求簡單明了，與該網(wǎng)頁內容相符合。為了提高排名，可以適當在里面提高關鍵詞的密度。

3. Design of keyword tags:

At present, there is no great effect on Google, but it has a certain effect on the ranking of other search engines. The design principle of this label is concise and clear. If it is a number of keywords, it can be opened with English commas. It is better not to use irrelevant keywords, which is easy to be cheated by some search engines.

4、網(wǎng)頁編碼和語言注釋標簽設計：

主要是給瀏覽器看的。不同語言的編碼都不同，所以做外文網(wǎng)站的時候一定要注意，最好用潛在客戶使用的操作系統(tǒng)的編碼，要不然潛在客戶看到的網(wǎng)頁將是亂碼。如果你的網(wǎng)站是英文網(wǎng)站，你的潛在客戶是針對國外市場的，你可以用以下代碼：

六、提高PR值

PageRank (PR) does not count the number of direct links, but interprets links from Page A to Page B as a vote from Page A to Page B. In this way, PageRank will evaluate the importance of Page B based on the number of votes it receives.
PageRank also evaluates the importance of each voting page, because the votes of some pages are considered to be of higher value, so that the pages it links can get higher value. Important pages get a high PageRank and are shown at the top of the search results. Google technology uses comprehensive information fed back online to determine the importance of a Web page. Search results have no human intervention or manipulation, which is why Google has become a widely trusted and impartial source of information, which is not affected by paid rankings.

目前PR值已經(jīng)不存在，但其本質還在，也就是Google網(wǎng)站權重值不對外公開。

七、合理設計網(wǎng)站鏈接結構

Reasonable website link structure has the following characteristics:

1, have a site map, site map links to all pages, all pages have a link to point to the site map page; The content should be less than 100K.

2、網(wǎng)站導航清晰明了，方便用戶瀏覽；

3、鏈接不用Flash按鈕和圖片，而是使用文本。

八、增加反向鏈接策略

1. The method of adding reverse links to web pages:

Exchange links with related websites

Add to a page where you can add reverse links to related websites

將網(wǎng)站加入到世界著名分類目錄網(wǎng)站中

2、選擇鏈接網(wǎng)頁的原則：

PR值非常高的頁面

The PR value is not too high, but the pages with few export links

Main pages of authoritative websites

IX. Website Content and Web Page Design

優(yōu)秀的網(wǎng)站內容主要包括以下一種：

1、原創(chuàng)內容較多，容易被眾多網(wǎng)站引用，引用的過程中一般都會給這個頁面加有鏈接，所以這個頁面可以獲得較好的評分，排名自然會好；

2. Rich website content: Rich website content will make Google include many contents of the website, and the links between various pages of the website will help it improve the scores of various pages of the website in Google;

3. The website structure is clear and clear, the page design is reasonable, and it is easy to be browsed by users and crawled by Google search engine crawlers;

4. Generate html, and compress and lose weight. Each page should not be more than 100K, and the export links should be less than 100.

Static pages in HTML format are easy to be included by search engines and easy to get better rankings;

HTML format of static pages more save your server resources, not afraid of your website popularity increase fast;

Static pages in Html format do not need to call the database, and users can browse them very quickly.

At present, most websites have adopted new technologies, that is, dynamic programs later and static pages at the front desk. Although the foreground is html, they can also be modified through the background.

If your website is a shopping mall system or other system, it is difficult to change it in time. You can also adopt the following strategy: that is, map the dynamic address to the static path XXX/XXX.html by technical means
This technology is very simple, you only need to install an ISAPI REWRITE on the server, and then set the corresponding parameters on OK.

Ten, highlight the keywords in the web page:

1. Keywords should be included in the header: the header is the header of the webpage annotated with < h1 > ;

2. < {# imeinline} style= "line-high: 150%" align= "left" > The keywords in the web page text should be highlighted specifically: you can highlight them with < strong > , or you can highlight them with striking colors;

3. Adjust the frequency of keywords in the page reasonably. Generally speaking, it is better to keep the frequency of keywords in the page at 3%-5%.

Eleven, write the robots.txt file

A site under the root directory to search engine crawler directions to the file, if you accidentally write the wrong, it is possible that Google to delete all your pages. The Google Web site has detailed instructions on how this document should be written: http://www.google.com/intl/zh-CN/remove.html

XII. Add hyperlink comments

title= "Comment content"
Uncommented code:
< a > Google SEO Inc.
Annotated code:
< a title= "Google SEO Inc.-Provides professional Google ranking optimization services" > Google SEO Inc.

Picture comment tag: The code for inserting a picture into html is as follows:

< img height=40 width=160 src= "images/google-seo-logo.gif" >

You can annotate the picture as follows:
< img height=40 width=160 src= "images/google-seo-logo.gif" alt= "Jay wins Google SEO" >

Alt comments must be concise, do not write too long, lest some search engines as cheating.


Website: http://naizhaoqj.cn/google-seo-12-tips.html
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