Many companies hope that website SEO can play its role to the maximum, improve the visibility of the website on Google and other search engines, bring more customers to themselves, and obtain greater profits. This article will recommend 7 best SEO strategies for everyone.
Although the corporate website that has already been built can be re-optimized, Jiexin Internet Marketing Agency pointed out: "The most effective way to achieve a high ranking is to consider the website construction from the very beginning.SEO, and throughout. "This allows designers to incorporate a variety of techniques to maximize the impact of the site, some of which include:
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1. URL structure.When creating URLs, make sure to fully describe the topic of your content and include relevant topical keywords. This gives search engines and visitors a clear idea of ??what the content of the page is about. At the same time, keep URLs as short as possible, use hyphens between words instead of underscores, and discard irrelevant text.
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2. Responsive design.The most search engine-friendly websites include responsive design techniques that allow users to access your website across different devices. Building and maintaining separate mobile and PC sites can become cluttered with duplicate content, which e-commerce companies should avoid.
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3. Descriptive navigation.Visitors should be able to easily and quickly find the information they need on the website. With this in mind, the positioning of the navigation bar should not be too creative, it is best to place it at the top or left of the webpage by convention. Be careful with pop-up and drop-down menu bars, as both search engine crawlers and humans will have trouble navigating through them. textLinkAt best, each page should offer no more than 6-7 menu options.
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4. Picture optimization.To make an image search engine friendly, it needs to be reduced to the smallest size that users can browse (usually 20-100 KB). Avoid using source code to minify images, this can negatively impact page load times, organic search rankings and user experience. When creating alt text for images, remember to use keywords in the text of each page title image, logo image, and diagram.
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5. Page load time.Mobile users wait an average of five seconds for a website to load, compared to three seconds for desktop users. To keep up with busy consumers, websites must load efficiently or risk losing business. To achieve faster page loads, businesses can employ techniques such as compression, browser caching, reducing JavaScript and CSS, and properly resizing images. Google's PageSpeed ??Insights and WebPagetest are both good tools for calculating web page load times. the
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6. Keyword research.What keywords, phrases and themes are relevant to your industry, product or service that potential customers care about? Google Keyword Planner (Google Keyword Planning) can help companies understand how their target market positions competitors and classify them reasonably. Armed with valuable keyword data, businesses can use this information to name and structure their navigation, product, and category pages for the most efficient website possible.
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7. Site map.XML sitemaps (for search engines) and HTML sitemaps (for website visitors) can locate what they need and allow Google to index your website comprehensively and efficiently.
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So,how to passSEOTechniques to maximize your content impact?
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Once a business creates its own website framework, creating and maintaining SEO-friendly content becomes a top priority. For SEOcontent marketingTips include:
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1. Fixed content.Keyword-rich content, such as articles and blogs, requires high-quality text and content, and each article must contain at least 400-500 words. The longer the content of the website, the higher the ranking in search engines.
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2. Encourage links.Only by writing attractive, unique, and useful content will readers be more likely to share your articles from social media or blogs. Solve misconceptions and mysteries, explore newsworthy topics, challenge the public, and inspire engagement and sharing so your pages get more exposure in search results.
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3. Use natural keywords.When using keywords in article, blog or page content, place them at the beginning of the content rather than repeating them meaninglessly throughout the page. Search engines recognize "keyword stuffing" that does not conform to linguistic norms. the
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4. Use built-in marketing messages.To ensure that the company's contact information appears in search engine indexes, replace the link anchor text "Contact Us" with "Contact + Company Name". This way, more people are exposed to your brand.
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When it comes to search engine optimization, the businesses that achieve excellence all combine technology and content. If you use the strategies above, your brand will gradually occupy the top of the search engines, not to mention your target audience!